masterpieces/ Layo for social director
Layo For Social Director
Layo For Social Director
Layo For Social Director
Layo is an eccentric personality who ran for the post of Social Director during the 2026 Student Executives elections in the Performing Arts Dept., Lead City University.
Client
ATILOLA TITILAYO
FOCUS
BRAND IDENTITY
role
BRAND/ CAMPAIGN MANAGER
timeline
MAY - JULY 2026
CHALLENGE
Layo has a business profile — a contrast to the students' expected "all vibez" and informal disposition, which her opponent had. She was thus misperceived as distant.
Role
Her campaign required a bridge between her and the student body and changing the perception held about her.
This was where I came in. As creative director, brand and campaign manager.
Outcome
Our ultimate goal for her campaign was to have a memorable campaign. We did. Layo became popular, and the election was a tight call.
From Bland to Visually Tasteful
From Bland
to Visually Tasteful
Instead of average fliers,I had us focus on creating more visually engaging ones, and indeed, the best campaign contents of all the aspirants.
Unnecessary graphics and clutter texts were rid of for a clear message and clean design..
Her image was repositioned to be central and powerful, staying attractively true to her personal brand, and showing status.
Then, the school and department logos were adapted to draw less attention, and a QR code call to action was fitted at the top right corner.
Instead of average fliers,I had us focus on creating more visually engaging ones, and indeed, the best campaign contents of all the aspirants.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, with simplicity, clarity, and intentionality in mind.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, with simplicity, clarity, and intentionality in mind.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, with simplicity, clarity, and intentionality in mind.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, with simplicity, clarity, and intentionality in mind.
From bland to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, into something that shows simplicity, clarity, and intentionality.
Step 1
From Bland to Visually Tasteful
Instead of average fliers, I had us focus on creating more visually engaging ones, and indeed, the best campaign contents of all the aspirants.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, with simplicity, clarity, and intentionality in mind.
From average to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, into something that shows simplicity, clarity, and intentionality.
Unnecessary graphics and clutter texts were rid of for a clear message and clean design..
Then, the school and department logos were adapted to draw less attention, and a QR code call to action was fitted at the top right corner.
Her image was repositioned to be central and powerful, staying attractively true to her personal brand, and showing status.
From bland to visually exciting. Here's how I transformed the initial campaign flier, made by Layo herself, into something that shows simplicity, clarity, and intentionality.
Unnecessary graphics and clutter texts were rid of for a clear message and clean design..
Then, the school and department logos were adapted to draw less attention, and a QR code call to action was fitted at the top right corner.
Her image was repositioned to be central and powerful, staying attractively true to her personal brand, and showing status.
Then, the school and department logos were adapted to draw less attention, and a QR code call to action was fitted at the top right corner.
Step 2
A Shibboleth and consistent Message
We made a short rhyme phrase Layo for Social Director, an umbrella campaign name, a movement, and common parlance amongst students.. pushing the three pillars of her campaign: Entertainment, Diversity, and Voice, across all engagement points and in her manifesto.
A Shibboleth and consistent Message
We made a short rhyme phrase Layo for Social Director, an umbrella campaign name, a movement, and common parlance amongst students.. pushing the three pillars of her campaign: Entertainment, Diversity, and Voice, across all engagement points and in her manifesto.
Step 2
A Shibboleth and consistent Message
We made a short rhyme phrase Layo for Social Director, an umbrella campaign name, a movement, and common parlance amongst students.. pushing the three pillars of her campaign: Entertainment, Diversity, and Voice, across all engagement points and in her manifesto.
Campaign desgins
Campaign desgins
Reflections
Engagement
Thinking of creative ways to sell Layo as an appealing aspirant to fellow students was an endeavour I thoroughly enjoyed.
Relationship
I learned that engaging and rewarding one's target audience for participation is a fun way to build an authentic relationship with them.
Other focus
Although I managed to sell Layo as "effective," perhaps I would have done better to redefine "social," to match students' expectations.
Next: freedliving homes
View masterpiece
Reflections
Thinking of creative ways to sell Layo as an appealing aspirant to fellow students was an endeavour I thoroughly enjoyed.
Engagement
I learned that engaging and rewarding one's target audience for participation is a fun way to build an authentic relationship with them.
Relationship
Although I managed to sell Layo as "effective," perhaps I would have done better to redefine "social," to match students' expectations.
Other focus
Next: Freedliving homes
View masterpiece
Reflections
Engagement
Thinking of creative ways to sell Layo as an appealing aspirant to fellow students was an endeavour I thoroughly enjoyed.
Relationship
I learned that engaging and rewarding one's target audience for participation is a fun way to build an authentic relationship with them.
Other focus
Although I managed to sell Layo as "effective," perhaps I would have done better to redefine "social," to match students' expectations.
Next: Freedliving homes
View masterpiece