masterpieces/ Freedliving Homes
masterpieces/ Freedliving Homes
FreedLiving Homes
FreedLiving Homes is a real estate agency that caters to minimalist and modest luxury homeseekers, prioritizing an amiable and fulfilling experience for clients in the hunt for their desired homes.
Client
FREEDLIVING HOMES
FOCUS
BRAND DEVELOPMENT
role
BRAND DESIGNER
timeline
SEPT 2024
FreedLiving Homes
FreedLiving Homes is a real estate agency that caters to minimalist and modest luxury homeseekers, prioritizing an amiable and fulfilling experience for clients in the hunt for their desired homes.
Client
FREEDLIVING HOMES
FOCUS
BRAND DEVELOPMENT
role
BRAND DESGINER
timeline
SEPT 2024
CHALLENGE
The startup agency needed a distinct positioning in a market where patience can feel like a luxury, and transparency, oblique, and for unique home seekers.
Role
As brand designer, I worked on brand perception and logo design — one of calmness, ease, and good intentions in process, with satisfaction in end result.
Outcome
A brand name and identity that stir desire and trust in prospects, and leave a unique, lasting impression.
Step 1
A Name to remember
The name brainstormed for the brand elicits just the emotions it desires to arouse in prospects: to be FREED from hassles and LIVING in satisfaction. FREEDLIVING HOMES.
A Name to remember
The name brainstormed for the brand elicits just the emotions it desires to arouse in prospects: to be FREED from hassles and LIVING in satisfaction. FREEDLIVING HOMES.
Step 1
A name to Remember
The name brainstormed for the brand elicits the emotions intended to arouse in prospects: to be FREED from hassels, and LIVING in satisfaction. FREEDLIVING HOMES.
Step 2
A Logo that resonates
In keeping with the minimalist profile of its target audience, the entire logo was made a simple and clean typeface. A warm, beach sandbrown for calmness, some white for peace and transparency, and a much needed chocolate brown for grounded-ness and promised luxury.
Step 2
A Logo that resonates
In keeping with the minimalist profile of its target audience, the entire logo was made a simple and clean typeface.
A warm, beach sandbrown for calmness, some white for peace and transparency, and a much needed chocolate brown for grounded-ness and promised luxury.
Logo designs
Logo designs
Logo designs
Logo designs
Logo designs
Logo designs
Reflections
Logotype
Creating or finding a typeface that embodied minimalist and sophisticated luxury was the main challenge I had on this project.
Feedback
One thing I learned during this process was to ask for other creatives' feedbacks, which helped me know what I was doing right or needed to do better.
Adapted?
I should have better adapted the logo, and for different colour backgrounds.
Next: explore with mega
View masterpiece
CHALLENGE
The startup agency needed a distinct positioning in a market where patience can feel like a luxury, and transparency, oblique, and for unique home seekers.
Role
As brand designer, I worked on brand perception and logo design — one of calmness, ease, and good intentions in process, with satisfaction in end result.
Outcome
A brand name and identity that stir desire and trust in prospects, and leave a unique, lasting impression.
masterpieces/ Freedliving homes
FreedLiving Homes
FreedLiving Homes is a real estate agency that caters to minimalist and modest luxury homeseekers, prioritizing an amiable and fulfilling experience for clients in the hunt for their desired homes.
Client
FREEDLIVING HOMES
FOCUS
BRAND DEVELOPMENT
role
BRAND DESIGNER
timeline
SEPT 2024
Reflections
Creating or finding a typeface that embodied minimalist and sophisticated luxury was the main challenge I had on this project.
Logotype
One thing I learned during this process was to ask for other creatives' feedbacks, which helped me know what I was doing right or needed to do better.
Feedback
I should have better adapted the logo, and for different colour backgrounds.
Adapted?
Next: explore with mega
CHALLENGE
The startup agency needed a distinct positioning in a market where patience can feel like a luxury, and transparency, oblique, and for unique home seekers.
Role
As brand designer, I worked on brand perception and logo design — one of calmness, ease, and good intentions in process, with satisfaction in end result.
Outcome
A brand name and identity that stir desire and trust in prospects, and leave a unique, lasting impression.